Facts Up Front

Overview

Facts Up Front is a nutrient-based labeling system that summarizes important information from the Nutrition Facts Panel in a simple and easy-to-use format on the front of food and beverage packages. Facts Up Front is a voluntary initiative aligned with the U.S. Food and Drug Administration (FDA) and the U.S. Department of Agriculture (USDA) guidelines and regulations.

Through Facts Up Front, participating food and beverage companies will place icons on the front of their products that display calories, saturated fat, sodium and sugar per serving. Some product icons may also provide information about fiber, vitamins, calcium and other nutrients that are essential for a healthy diet.

Consumers will begin to see the Facts Up Front icons on products in the coming months, with the icon's presence in the marketplace growing throughout 2012.

Michelle Obama's Invitation to the Industry

In 2010, First Lady Michelle Obama addressed the Grocery Manufacturers Association Science Forum about her Let's Move campaign and its goal to solve childhood obesity within a generation.

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